Insights
Notes from the build
3 pieces ยท no schedule
No publishing schedule. These exist because a decision came up often enough on real projects to be worth writing down once.
18 Jun 2026 6 min
What B2B buyers check before they book a call
Proof, pricing, process, and scope: in the order people actually look for them, and what happens when one is missing. 02 Jul 2026 5 minA chatbot that routes instead of rambling
Why a scoped router beats an open-ended assistant on a site with fewer than twenty pages, and where the handoff to a person belongs. 24 Jul 2026 7 minDark mode is not a colour inversion
Surface depth, border contrast, focus states, and the accent that stops working the moment the background changes. No newsletter
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